CASE STUDY: Virgin Train

Traveling from Kingston to Central London as I walked into the Train station and walked through the tube on my way to the destination. I often see so many billboards and adverts flowing around the station and tube, causing attention looking at the ads as they walked pass.

There's one advertising that I found it amusing, which was Virgin train advert as I was waiting on the platform.

Bear in mind that why was this used in such aesthetic visual influence from retro prospect. I think it is catchy and colorful in terms of visual language. The typeface fit well kind of following the luxury thats targeting for business commuters.