Monday, December 1, 2014

CASE STUDY: Virgin Train

Traveling from Kingston to Central London as I walked into the Train station and walked through the tube on my way to the destination. I often see so many billboards and adverts flowing around the station and tube, causing attention looking at the ads as they walked pass.

There's one advertising that I found it amusing, which was Virgin train advert as I was waiting on the platform.




Bear in mind that why was this used in such aesthetic visual influence from retro prospect. I think it is catchy and colorful in terms of visual language. The typeface fit well kind of following the luxury thats targeting for business commuters.

Wednesday, November 26, 2014

Airline Commercial illustration project.

I have proposed myself to produce a series of illustrations for commercial airlines and rebranding for EVA Air. EVA Air is a Taiwanese international airlines that have voted the best airline customer service in 2012.


http://www.evaair.com/en-us/news-releases/2012/passengers-vote-eva-staff-service-to-be-best-in-asia-skytrax-annual-survey-includes-air-travelers-worldwide.html

http://www.worldairlineawards.com/Awards_2012/svcexcasia.htm

And currently rated as 4 star Airline from Skytrax.

EVA Air have also joined Star Alliance and will be branded as International Airline targeting world wide customers and passengers.